Category: Marketplaces

How To Expand to a New Marketplace Without Hiring a Team

Posted on by Fern Jones-Middleton

The practical guide for lean retail teams who want more sales channels — without more headcount.

You already have great products. You already have a working online store. And somewhere in the back of your mind, you know that Amazon, eBay, Kogan — or whichever marketplace is calling your name — represents real revenue you’re not capturing yet.

But every time you sit down to actually do something about it, the same questions stop you cold:

  • Is it worth my time?
  • How do I even get my products listed properly?
  • Who manages the stock sync so I don’t oversell?
  • What happens when the rules change and my listings break?
  • Do I need to hire someone just to make this work?

The short answer: no, you don’t, but you do need the right approach.

This guide walks you through exactly how to expand into a new marketplace as a small or mid-sized retailer, without adding headcount, without technical chaos, and without burning a weekend on setup that goes nowhere.

Why Does Marketplace Expansion Feel Harder Than It Should?

Here’s the reality most marketplace guides don’t acknowledge: expanding to a new channel isn’t just about listing your products. It’s about managing an entirely new operational layer on top of everything you already do.

Each marketplace has its own:

  • Listing format requirements, including titles, images, attributes and variations
  • Compliance rules and category-specific policies
  • Inventory and pricing sync expectations
  • Order management and fulfilment workflows
  • Penalty structures for getting any of the above wrong

When you’re a team of one to five people wearing multiple hats — and the founder is also the marketer, the customer service rep, and the one packing boxes — adding a whole new channel manually is genuinely unsustainable.

That’s not a skill gap. That’s a systems gap, and it’s exactly where most SMBs stall.

The 5-Step Framework for Expanding to a New Marketplace

This isn’t a generic guide full of things you already know. These are the actual steps that separate retailers who launch successfully from those who spend months in setup purgatory.

Step 1: Choose the Right Marketplace for Your Category First

Not every marketplace is right for every product. Before you do anything else, match your category to where buyer intent is strongest. Here are some to start thinking about:

  • Amazon AU: Electronics, health, home, pet, fitness. High competition, but enormous reach.
  • eBay AU: Auto parts, tools, collectibles, fashion. Strong for both new and used goods.
  • Kogan: Electronics, appliances, lifestyle. Great for value-led Australian buyers.
  • Temu: Emerging channel. High volume, price-sensitive. Worth testing selectively if you have the margin.

Pick one marketplace to start. Master it, then expand from there.

Step 2: Audit Your Product Data Before You Touch Anything Else

This is the step most retailers skip, and the reason most marketplace launches take three times longer than expected.

Each marketplace has different requirements. Some have lower standards than others, which makes it easier to list — for example, Kogan or eBay compared to Amazon and Temu, which are slightly more complex. Here, titles need to follow specific formats. Images need minimum resolution and white backgrounds. Attributes like colour, size, material and brand must be structured correctly or your listings simply won’t go live.

Before launching into any new marketplace, getting your product data right is critical.

Start with the fundamentals: accurate product titles, clear descriptions and strong imagery. From there, once your products are mapped into the correct marketplace categories within Omnivore, the platform can identify the additional requirements needed for each channel — such as attributes, specifications and marketplace-specific fields.

Before connecting to a new marketplace, your product data should be:

  • Clean: no duplicate SKUs or missing core information
  • Consistent: variants correctly structured across size, colour or style combinations
  • Compliant: titles, descriptions and imagery aligned to marketplace requirements

Getting this right upfront dramatically reduces onboarding friction and helps avoid weeks of operational issues later.

Step 3: Connect Your Store, But Choose Your Integration Wisely

You don’t need to manually re-create your product catalogue on every new channel. The right integration tool pulls your existing store data through to the marketplace — formatted correctly, synced in real time, with no copy-pasting required.

But not all integrations are built the same, and this is where many Shopify sellers hit a wall they didn’t see coming.

Shopify Marketplace Connect: A Starting Point, Not a Growth Engine

Shopify’s native Marketplace Connect app is fine for getting a handful of SKUs onto Amazon or eBay quickly. But for retailers who are serious about multichannel growth, it has real limitations that show up fast:

  • Marketplace coverage is limited: it only supports a handful of channels, with no access to Australian-specific platforms like Kogan.
  • Attribute mapping is basic: complex variations, item specifics and category requirements often need manual workarounds.
  • Compliance support is thin: it won’t catch listing errors or flag rule changes before they cost you visibility or trigger penalties.
  • It’s Shopify-first: if your business ever re-platforms in future, Omnivore can move with you, giving you more long-term flexibility beyond a single ecommerce ecosystem.

Omnivore is enterprise-grade infrastructure trusted by some of Australia’s largest retailers, built to handle complex operations, high-volume order flow and real-time inventory at scale. Smaller sellers gain access to the same level of operational capability and infrastructure sophistication typically reserved for major enterprise businesses.

Omnivore: Built for Sellers Who Want to Actually Grow

Omnivore connects to Shopify, BigCommerce, WooCommerce, Magento and more, so you’re not locked into a single platform ecosystem. More importantly, it connects to 40+ marketplaces, including the AU-specific channels that matter for local retailers.

Where Shopify Marketplace Connect gets you listed, Omnivore gets you performing. The difference is depth:

  • Smart attribute mapping that handles complex variations and category-specific requirements automatically.
  • Built-in compliance guardrails that flag errors before your listings go live, not after a penalty lands.
  • Near real-time inventory sync across every channel, not just between Shopify and one marketplace.
  • Local Australian support from an expert team that knows these marketplaces, not an offshore help desk.

Connect once — and manage everything from one dashboard, always ready when you want to add a second, third or fourth marketplace.

Step 4: Set Up Real-Time Inventory and Pricing Sync From Day One

Overselling is the fastest way to get penalised on any marketplace. Sell something you don’t have in stock, fail to fulfil on time, and you’ll find yourself with poor seller ratings, listing suppression or, in worst cases, account suspension.

Before you go live, make sure your stock levels are syncing automatically across every channel for both your website and your new marketplaces. If you sell the last unit on your Shopify store, your eBay listing needs to update in real time. Not in 24 hours.

The same applies to pricing. Manual price updates across multiple channels aren’t just time-consuming, they create risk. A pricing mismatch that makes your marketplace listing significantly cheaper than your own site can erode margin fast.

Real-time sync isn’t a nice-to-have; it’s the operational foundation of multichannel selling.

Step 5: Go Live, Then Optimise — Don’t Wait for Perfect

This is the mindset shift that separates fast-growing multichannel sellers from those who spend six months “getting ready to launch.”

Get your listings live with solid-but-not-perfect data. Then use the first 30 to 60 days to:

  • Test and learn
  • Monitor what’s getting clicks versus conversions
  • Optimise titles and images based on actual search behaviour
  • Identify which SKUs are performing and double down on them
  • Fix listing errors as they surface, rather than trying to predict them all upfront

The marketplaces reward activity and sales velocity. A good listing that’s live beats a perfect listing that’s still in draft.

The Biggest Mistake SMBs Make When Expanding to a New Marketplace

Trying to manage everything manually across tabs, spreadsheets and separate logins.

It works for the first week. Then an order goes missing, then a listing breaks, then the stock count is wrong and you’ve oversold 12 units. Then you need to spend an entire Saturday fixing it.

The retailers who scale across multiple channels successfully aren’t working harder. They’ve built smarter systems that do the heavy lifting for them.

Want to Know How Omnivore Helps Sellers Expand to New Marketplaces?

Omnivore connects your existing ecommerce store — Shopify, BigCommerce, WooCommerce, Magento and more — directly to Australia’s major marketplaces, including Amazon, eBay, Kogan, Woolworths MarketPlus, Walmart, JB HiFi, Temu and beyond.

  • One connection — all your channels are managed from a single dashboard.
  • Automated listing creation with correct formats, attributes and variations.
  • Win the algorithm with automation, insights and optimisation to climb to the top of search.
  • Near real-time inventory and pricing sync across every channel so there is no overselling.
  • Channel freedom — don’t get stuck in Amazon. Unlock every major marketplace.
  • Built-in compliance guardrails that keep your listings penalty-proof.
  • Local Australian expert support team who know the marketplaces and have your back.

Over 3,000 retailers already use Omnivore to grow on marketplaces without growing their team.

 

Book a free Marketplace Expansion Review — no tech knowledge required.

 

Or book a demo and see how fast the setup actually is.

The Future of Ecommerce Infrastructure (2026 Guide)

Posted on by Fern Jones-Middleton

The Future of Ecommerce Infrastructure (2026 Guide)

It’s what happens after the click that is becoming the real battleground.

For most of the last decade, ecommerce has been driven by one thing: acquisition.

If growth slowed, the instinct was simple – push more traffic. Increase ad spend. Open another channel and then find more customers.

And for a long time, that worked – but something has shifted.

Today, most retailers don’t have a demand problem. They actually have an execution problem. Not in how they acquire customers but in what happens after someone clicks.

Because behind the front end, things are getting more complicated.

The old standard is dead

Retailers are no longer operating in one or two channels. They’re spread across marketplaces, direct-to-consumer sites, and emerging platforms all with their own rules, requirements and expectations.

On paper, that sounds like growth, but in reality, it introduces a different kind of pressure.

Each new channel adds complexity and product data needs to be restructured as one item might be selling simultaneously across multiple sites and marketplaces. Nowadays, inventory needs to stay in sync. Orders need to be processed correctly, often in real time. And all of it needs to happen without creating more manual work for already stretched teams.

This is where things start to break.

Not visibly at first, but in a delay here and a mismatch there which combines into a process that doesn’t quite scale. But over time, these small inefficiencies compound and growth slows down.

Not because customers aren’t there but because the system underneath can’t keep up. The new standard is immediate visibility.

The next decade will be won by retailers who know exactly where their stock is at every moment – powered by real-time sync, sharp visibility and the tools to act on it instantly.

Right now, our customers that are really racing ahead are using Omnivore to ensure they have a sub-second inventory sync moat – creating the speed, visibility and control needed to outpace competitors.

Why this changes everything

Ecommerce infrastructure isn’t something customers ever see, but it’s the layer that keeps everything working behind the scenes – connecting your product data, marketplaces, inventory and orders.

When it works well, the business runs smoothly: products stay consistent across channels, orders flow without friction, and teams aren’t buried in manual fixes. When it doesn’t, growth becomes harder than it should be.

You spend time solving preventable problems, hesitate to launch new channels, and rely on workarounds that eventually hit a ceiling. Slow inventory updates only make it worse – leading to overselling, understocking, cancelled orders, trapped working capital and wasted team time.

But when inventory moves in real time across every sales surface, the entire business becomes more agile.

You can rebalance stock faster, move products where demand is strongest, hold less excess inventory, protect fulfillment performance and free up capital without compromising service levels.

That’s no longer just operations – it’s a commercial advantage.

Ecommerce infrastructure now means inventory intelligence

For years, ecommerce infrastructure was viewed as back-end plumbing – integrations, feeds and order routing. Important, but largely invisible. Today, it means something far more valuable.

Modern ecommerce infrastructure is a live operating layer that connects every product, every sale, every warehouse movement and every customer-facing channel into one unified system.

Every POS transaction, marketplace order, warehouse restock, cancellation and return should update instantly across the business. That’s what ecommerce infrastructure should deliver now: real-time inventory intelligence, complete visibility and the ability to act immediately.

Fundamentally, marketplaces have changed how people shop.

For online sellers and larger retailers, that creates an opportunity, but it also raises the bar.

The rise of the retail operating layer

What we’re starting to see is a shift away from disconnected tools toward something more unified.

Sellers and retailers are looking for a central layer that sits across their business, connecting marketplaces, standardising data and removing the need to rebuild processes every time they expand.

Call it ecommerce infrastructure, marketplace infrastructure, or a retail operating system – the idea is the same.

It’s the foundation that allows everything else to work. Without it, growth becomes increasingly manual and fragile but with it, expansion becomes repeatable.

What does good look like now?

The sellers and retailers building for the next phase of ecommerce aren’t necessarily doing more marketing. They’re tightening what sits underneath it.

They’re investing in clean product data, because they know it drives everything from marketplace performance to AI discovery. They’re moving toward real-time systems, where inventory, pricing and orders stay aligned without lag. They’re prioritising uptime, because outages are no longer acceptable when customers expect immediacy.

And increasingly, they’re thinking about security, not as an afterthought, but as part of the foundation. The more systems you connect, the more exposure you create. Infrastructure needs to be built with that in mind from the start.

Perhaps most importantly, they’re designing for speed. Not just speed to market, but speed to expand. The ability to add a new channel without starting from scratch.

Where most sellers and retailers are stuck

The reality is, most ecommerce setups weren’t designed for this level of complexity.

They’ve grown over time and added integrations, using layered tools and built processes around limitations.

It works, until it doesn’t.

Teams end up managing the system instead of using it. Growth decisions are shaped by operational pain rather than opportunity. And then over time, the gap between what the business could do and what it can actually execute starts to widen.

The competitive advantage is moving

For a long time, the edge in ecommerce came from marketing. Who could acquire customers more efficiently and who could scale traffic faster.

That’s still important of course, but it’s no longer enough. The next phase will be defined by operational control.

By how well a business can manage complexity. How quickly it can adapt and how reliably it can operate under pressure. In other words, by its infrastructure.

Where Omnivore fits

Omnivore sits in this layer. Not as another tool to manage, but as the system that connects everything together – all your marketplaces, product data, orders and operations.

It removes the need for manual work. It standardises how data flows across channels and ultimately it allows retailers to expand without rebuilding the wheel each time.

And importantly, it gives sellers, retailers and also larger teams back time. Time that equals savings in both headcounts and mental drain.

This gives sellers time to focus on the product, the customer and the bigger decisions, rather than the operational grind of inefficiency and the manual time suck that often sits underneath ecommerce.

Retailers and online sellers have spent the last decade optimising for clicks.

The next decade will be shaped by what happens after them because infrastructure isn’t the most visible part of ecommerce.

But it’s quickly becoming the most important.

 

TLDR

Ecommerce growth is no longer just about traffic and ads. The next winners will be retailers who know exactly where their stock is in real time, can sync every channel instantly, and operate with speed, control and less manual work. Infrastructure is becoming the new competitive edge and Omnivore is built to power it.

Best Marketplaces for Australian Retailers in 2026

Posted on by Fern Jones-Middleton

Selling on marketplaces in Australia: the key platforms retailers should consider in 2026

Selling online used to be pretty straightforward, but today it increasingly means selling across multiple marketplaces.

For Australian retailers, marketplaces have become one of the fastest ways to expand distribution, reach new customers and grow revenue.

But the marketplace ecosystem has changed significantly in recent years.

New platforms are emerging, established players are evolving, and global marketplaces are entering the Australian market. Choosing the right marketplaces has become a strategic decision.

This guide outlines the most important marketplaces Australian retailers should consider in 2026.

Why marketplaces continue to grow

Marketplaces attract customers for several reasons. They offer:

  • Trust and safety, including buyer guarantees and protection from fraud
  • Fast delivery options
  • Large product selection
  • Price transparency
  • Convenient search and discovery

For retailers, marketplaces provide access to large audiences without needing to build that audience from scratch. Instead of attracting traffic themselves, retailers can sell where customers already shop.

The best marketplaces for Australian retailers

Amazon Australia

Amazon remains one of the most powerful ecommerce platforms globally.

The Australian marketplace has continued expanding across product categories including:

  • Electronics
  • Home
  • Fashion
  • Beauty
  • Consumer goods

Key advantages include:

  • Massive global customer base
  • Strong logistics infrastructure and fulfilment services
  • Brand recognition

However, competition can be intense, and advertising costs continue to rise.

Woolworths MarketPlus

Woolworths MarketPlus powers the Woolworths Everyday Market and BIG W marketplaces, giving retailers access to one of Australia’s largest retail ecosystems.

The platform focuses strongly on categories such as:

  • Home and living
  • Appliances
  • Electronics
  • Toys and family products
  • Everyday household goods

By listing on Everyday Market or BIG W Marketplace, retailers can reach a large base of Woolworths customers who already shop within the Woolworths digital ecosystem.

For Australian brands, this marketplace offers the opportunity to sell through a trusted national retail network while maintaining marketplace distribution alongside other channels.

Kogan Marketplace

Kogan Marketplace has established itself as a significant ecommerce platform in Australia, particularly for electronics, home products and everyday consumer goods.

Built on the strong brand recognition of the Kogan retail ecosystem, the marketplace allows third-party retailers to reach a large Australian customer base through the Kogan platform.

Key advantages include:

  • Strong brand awareness in Australia and New Zealand
  • Large domestic customer base
  • Broad product category coverage
  • Integration with the wider Kogan retail ecosystem

Kogan Marketplace can be particularly effective for retailers selling:

  • Electronics
  • Appliances
  • Home goods
  • Lifestyle products

For many Australian sellers, Kogan offers an opportunity to access a high-traffic domestic marketplace without the same level of global competition seen on platforms like Amazon.

eBay Australia

eBay remains one of Australia’s largest ecommerce marketplaces.

It continues to perform strongly in categories such as:

  • Automotive
  • Electronics
  • Collectibles
  • Refurbished goods
  • Fashion

Many consumers still begin product searches directly on eBay. For retailers, it provides strong domestic visibility and is still well worth considering.

Temu

Temu has rapidly become one of the fastest-growing ecommerce platforms globally.

Its aggressive pricing model and mobile-first experience have attracted significant consumer attention.

For retailers, Temu represents both opportunity and strategic consideration. Some brands are experimenting with the platform selectively, testing product categories and price positioning.

For certain product segments, Temu is beginning to generate meaningful traction.

The Iconic Marketplace

The Iconic remains one of the most influential fashion marketplaces in Australia.

Retailers in fashion and lifestyle categories often view it as a key distribution channel.

Advantages include:

  • Premium brand positioning
  • Strong Australian customer base
  • Curated marketplace environment

It is particularly suited to fashion and lifestyle brands.

Emerging marketplaces to watch

The marketplace ecosystem continues evolving rapidly.

Retailers should monitor emerging platforms such as:

  • Retail-owned marketplaces like JB Hi-Fi, Kmart and Bunnings
  • International marketplace expansions
  • New cross-border platforms

Entering new marketplaces early can create significant visibility advantages.

How should retailers choose the right marketplace?

Not every marketplace is suitable for every retailer. Successful marketplace expansion usually depends on several factors.

Product category fit: Some marketplaces perform better for specific categories. For example:

  • Fashion marketplaces
  • Home marketplaces
  • Electronics marketplaces

Customer demographics: Different platforms attract different audiences. Retailers should consider:

  • Price sensitivity
  • Brand positioning
  • Purchasing behaviour

Operational complexity: Each marketplace has unique requirements for:

  • Product data
  • Pricing structures
  • Fulfilment models
  • Compliance rules

Retailers must ensure they have the infrastructure to manage these differences.

The importance of a multi-marketplace strategy

Many retailers are moving away from single-marketplace dependence. Instead, they operate across several marketplaces simultaneously.

This approach allows them to:

  • Diversify revenue
  • Reach new customer segments
  • Reduce platform dependency
  • Expand internationally

Multi-marketplace strategies are becoming increasingly common in modern ecommerce.

Infrastructure matters more than channel choice

One of the biggest challenges retailers face when expanding across marketplaces is operational complexity.

Managing listings, inventory and orders across multiple channels can quickly become difficult.

Retailers who scale successfully typically rely on infrastructure that connects their ecommerce store to multiple marketplaces.

This enables:

  • Synchronised inventory
  • Automated listings
  • Centralised order management

Without this infrastructure, marketplace expansion becomes much harder.

Marketplaces continue to play a central role in ecommerce growth.

For Australian retailers, platforms such as Amazon, eBay, Temu, The Iconic and Kogan offer access to large and highly engaged customer bases.

But marketplace success depends on more than simply choosing a platform.

Retailers must evaluate product fit, operational complexity and long-term strategy.

Increasingly, the most successful retailers are building multi-marketplace infrastructure that allows them to expand across channels while maintaining operational control.

Building a multi-marketplace strategy also requires the right infrastructure.

Omnivore helps retailers connect their ecommerce platforms to multiple marketplaces from a single integration layer, making it easier to launch, manage and scale across channels without operational complexity.

If you’re exploring marketplace expansion, you can learn more about how Omnivore helps retailers scale multi-channel commerce.

 

 

TALK TO US | BOOK A DEMO

 

 

 

What Is Multi-Channel Commerce? (And Why Single Channel Is Risky in 2026)

Posted on by Fern Jones-Middleton

Retail used to be simple. You launched a website. Maybe sold on Amazon.
And that was enough.
Today the landscape looks very different.
Customers discover and purchase products across dozens of marketplaces, platforms and channels – from Amazon and eBay to Shopify, Temu, social commerce and retail marketplaces.
For modern retailers, multi-channel commerce has become the default operating model.
But many businesses are still heavily reliant on a single platform. And that concentration risk is quietly increasing.

 

What Is Multi-Channel Commerce?

Multi-channel commerce is the strategy of selling products across multiple online sales channels simultaneously. These channels typically include:

  • Marketplaces (Amazon, eBay, Temu)
  • Retail marketplaces (The Iconic, Catch, MyDeal)
  • Direct-to-consumer websites (Shopify, Magento)
  • Social commerce (Instagram, TikTok)
  • On-demand platforms (Uber Eats, DoorDash)
  • International marketplaces

Instead of relying on a single platform, retailers distribute their products across several.

The goal is simple: Reach customers wherever they already shop.

 

How Multi-Channel Commerce Works

Behind the scenes, multi-channel commerce requires a unified infrastructure.

Retailers must manage:

  • product listings
  • pricing
  • inventory
  • fulfilment
  • orders
  • marketplace integrations- across multiple platforms at once.

Without the right systems in place, this quickly becomes complex. That is why most multi-channel retailers rely on integration platforms that connect their ecommerce store to multiple marketplaces from a single source of truth.

 

The Difference Between Single Channel and Multi-Channel Retail

Single Channel Retail – a retailer sells through one primary channel.

An example is:

  • Amazon only
  • Shopify website only – just one marketplace only

It has some small advantages being it is simple operations and back end and has a low setup cost.

But there are lots of risks:

  • platform dependency
  • algorithm exposure
  • limited customer reach
  • Inability to compete with other sellers

Multi-Channel Retail

Which does what it says – a retailer sells across several channels simultaneously.

An example of this is:

  • Shopify website
  • Amazon
  • eBay
  • retail marketplaces
  • emerging marketplaces

And for this there are some very strong advantages:

  • diversified revenue streams
  • wider customer reach
  • platform risk mitigation

Why is Single Channel Commerce Becoming Riskier?

Selling on one platform can work – until it doesn’t. Modern marketplaces control critical aspects of retail performance- including your:

  • product visibility
  • algorithm ranking
  • advertising costs
  • platform fees
  • policy changes

When a business relies on one platform, those changes can have immediate revenue impact.

For example your:

  • search algorithm changes
  • fee increases
  • listing restrictions
  • category policy changes

Multi-channel retailers are far more resilient because revenue is distributed across platforms rather than concentrated in one place.

 

The Rise of Marketplace-Driven Retail

Marketplaces now represent a massive share of ecommerce. Consumers increasingly prefer marketplaces because they offer:

  • convenience
  • price comparison
  • fast delivery
  • trusted payment infrastructure

Major marketplaces now influence product discovery globally. Some examples include Amazon, eBay, Temu, Walmart Marketplace, The Iconic and so on.

For retailers, participating in these ecosystems is becoming essential to protect their business and future proof it.

 

Why Retailers Are Moving Toward Multi-Channel Infrastructure?

The shift toward multi-channel commerce is being driven by three structural changes in ecommerce.

1. Customer behaviour is fragmented – Consumers no longer shop in one place. They compare products across:

  • marketplaces
  • social platforms
  • retail sites
  • AI search tools

Therefore, it goes hand in hand with retailers who must meet them wherever they are.

2. Platform risk is increasing

Marketplaces evolve rapidly. Changes to algorithms or policies can impact visibility overnight. Diversification reduces your exposure.

3. New marketplaces are launching faster

The marketplace ecosystem continues expanding. Platforms such as Temu and retail-owned marketplaces are creating new distribution opportunities.

Retailers with multi-channel infrastructure can enter these channels much faster.

 

What “Future-Ready” Multi-Channel Commerce Looks Like

Retailers who scale successfully across marketplaces typically share several operational traits.

They have:

  • centralised product catalogues
  • synchronised inventory
  • automated listing management
  • unified order management
  • Omnivore integration infrastructure

This allows them to launch new marketplace channels quickly without rebuilding operational processes each time.

The Hidden Advantage of Multi-Channel Retail

  • One overlooked benefit of multi-channel infrastructure is speed to new channels. When new marketplaces launch, retailers who already operate across multiple platforms can expand much faster.
  • This creates early-mover advantages such as:
  • category leadership
  • stronger product ranking
  • earlier customer acquisition
  • Retailers starting from scratch often miss these windows.

 

Is Multi-Channel Commerce Right for Every Retailer?

Not necessarily. Multi-channel commerce requires operational maturity.

  • Retailers must manage:
  • inventory synchronisation
  • pricing consistency
  • fulfilment coordination
  • marketplace compliance

Without proper infrastructure, complexity can increase rapidly. But with the right systems like Omnivore, multi-channel commerce becomes far more scalable.

 

The Future of Ecommerce Is Multi-Platform

Retail is no longer a single-platform environment.

Consumers discover products across marketplaces, search engines, AI assistants and social platforms.

Retailers that rely on a single channel risk being invisible where customers are increasingly searching. Multi-channel commerce is not just a growth strategy. It is becoming the foundation of modern ecommerce infrastructure.

Multi-channel commerce allows retailers to sell across multiple marketplaces and platforms while maintaining a unified operational backbone. It reduces platform dependency, expands customer reach and creates greater long-term resilience.

As ecommerce ecosystems continue evolving, the retailers that thrive will be those who treat multi-channel infrastructure as core business infrastructure – not an afterthought.

That requires infrastructure that connects ecommerce platforms, product catalogues and marketplaces into a single system.

Omnivore provides that integration layer, helping retailers launch, manage and scale across multiple marketplaces while maintaining a single source of truth for their catalogue and operations.

If you’re exploring multi-channel commerce, learn more about how Omnivore helps retailers expand across marketplaces.

Talk to us

People are asking Chat GPT and Google AI Shopping for recommendations

Posted on by Fern Jones-Middleton

And now, your products can show up in the answers.

OpenAI recently launched ChatGPT Shopping, allowing US users to discover and buy products directly through conversational search. It’s a big shift, because people don’t browse anymore, they ask.

And that’s where opportunity lies for smart retailers.

Here’s the kicker:

🛒 Shoppers who discover products through ChatGPT are up to 6x more likely to buy than those from traditional search platforms.

Why? Because they’ve already refined what they’re looking for through the chat.

Even though in-chat checkout hasn’t launched in Australia (yet), there’s a first-mover advantage available right now:

You can already list your products in ChatGPT’s shopping results if your product feed is compatible.

 

🔧 That’s where Omnivore comes in.

We’ve built a ChatGPT-ready product feed that ensures:

  • Your listings are AI-readable and structured for visibility
  • Your inventory, pricing, reviews, and product info are clean and up to spec
  • Your products are eligible to appear as shoppable search results inside ChatGPT

 

💡 Think of it like setting up shop on a high-converting marketplace before the doors fully open.

And we’re just getting started. We’re also preparing full support for ChatGPT Checkout (Agentic Commerce Protocol) so when it launches in Australia, our retailers can start selling directly inside the ChatGPT interface.

 

👉 How to get listed in ChatGPT Shopping:

(1) Submit your business via the ChatGPT Merchant Application Form

(2) Tick the appropriate feed + agent boxes

(3) Let us know once you’ve applied. There’s currently a wait period on ChatGPT’s side, and as soon as you’re approved, just email us at request@omnivore.co or lodge a ticket at

https://support.omnivore.com.au/support/tickets/new and we’ll take it from there.

This is what Omnivore was built for – giving SMBs access to the same tools as enterprise giants, without needing to reinvent your stack.

 

So – What About Google?

AI‑driven shopping isn’t just happening inside ChatGPT – Google is shifting fast too.

The good news: you’re already ahead of the curve.

Google’s newest AI‑shopping updates (summarised perfectly in

this video) confirm that your existing Google Shopping feed is now the primary data source powering AI‑generated product results.

If you’re already an Omnivore customer, just click ‘Add a marketplace’ from your dashboard then choose Google Shopping.

If you’re sending your product feed through Omnivore to Google Shopping, you’re already set up for:

  • Inclusion in AI‑powered product recommendations
  • Eligibility for AI‑generated search summaries
  • Visibility across the new AI experiences rolling out in Google Search

No extra setup. No new feed.

Just high‑quality product data that’s already structured, compliant, and ready for Google’s AI.

Omnivore ensures your feed stays clean and optimised automatically, so your products stand the best chance of showing up in AI‑enhanced search – without any additional work on your end.

Let us help your products show up where your future customers are actually searching for them. 🚀

Further reading:

https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-agentic-commerce-opportunity-how-ai-agents-are-ushering-in-a-new-era-for-consumers-and-merchants

https://ecommercenews.com.au/story/australian-retailers-warned-on-ai-search-as-duplication-soars

#ChatGPTShopping #eCommerce #FutureOfRetail #Omnivore