Omnivore vs Shopify Marketplace Connect
Selling on marketplaces is easy to start, but much harder to scale. As retailers add more marketplaces, products and orders, they need greater control over listings, pricing, inventory, marketplace requirements and day-to-day operations.
Omnivore is built for retailers that want to do more with marketplaces. Compared with Shopify Marketplace Connect, Omnivore supports a broader range of marketplaces and gives retailers more powerful tools to manage complex product data, marketplace-specific requirements, pricing, inventory and orders – all backed by experienced local marketplace support.
Whether you’re selling on one marketplace today or building a broader multichannel strategy, Omnivore gives you the flexibility and expertise to scale without adding unnecessary manual work.
See why retailers choose Omnivore over Shopify Marketplace Connect.
Top Reasons to go with Omnivore
Shopify Marketplace Connect
Marketplace Choice
Omnivore connects your Shopify store to more than 40 global and local marketplaces, giving you the flexibility to sell where your customers are shopping.
Alongside Amazon and eBay, Omnivore supports a wide range of marketplaces relevant to Australian and New Zealand retailers, including local, specialist and retailer-operated marketplaces.
As your strategy evolves, you can add new marketplace channels without needing to replace your integration platform.
Shopify Marketplace Connect supports Amazon, eBay, Walmart in the United States and Target Plus in the United States.
It can be a good option for Shopify retailers that only need these supported marketplaces. However, retailers wanting to expand into a broader range of Australian, New Zealand or specialist marketplaces may need an additional integration solution.
Shopify states that new Etsy connections are not currently available through Marketplace Connect, although existing Etsy connections can continue to be used.
Support and Marketplace Expertise
Omnivore gives retailers access to a local team that can help troubleshoot issues, guide setup and support more complex marketplace requirements.
- Self-service set up options
- Optional assisted onboarding with a dedicated Marketplace Specialist
- Email and online meeting support
- Enterprise support and account management for largeer retailers
- Priorty support for Enterprise customers
Shopify Marketplace Connect provides support through the chat feature within the app.
This may suit retailers that are comfortable setting up and managing their marketplace accounts themselves. Retailers wanting more hands-on onboarding or specialist assistance across multiple marketplaces may prefer Omnivore’s supported setup options.
Pricing
Omnivore provides pricing options designed for retailers at different stages of marketplace growth.
A paid Omnivore subscription gives you access to multiple marketplace channels without paying an additional subscription fee each time you add another marketplace. Optional onboarding and specialist services are available when you need extra help.
Shopify Marketplace Connect is free to install.
The first 50 automatically synced marketplace orders each month are free. Additional automatically synced orders are charged at 1% per order, capped at USD $99 per month.
This can make Shopify Marketplace Connect an attractive option for retailers with low order volumes that only need its supported marketplaces. Retailers should also consider whether they may need additional software to connect to marketplaces outside the supported channel list.
Onboarding
Omnivore offers both self-service and assisted onboarding options.
Our Onboarding and Support teams are specialists in Marketplaces and many have been Online marketplace sellers themselves so understand what works from years of experience.
Retailers that are comfortable managing their own setup can use Omnivore’s guides, checklists and Support Centre. Retailers that want more help can work with a Marketplace Specialist who can assist with connecting systems, configuring key marketplace settings and linking existing listings where possible.
Shopify Marketplace Connect is designed for merchants to install the app, connect an approved marketplace seller account and create listings from Shopify.
This can provide a fast starting point for straightforward setups. However, Shopify requires merchants to establish their marketplace seller accounts, store policies, payment arrangements and shipping settings before connecting.
Expanding and adding new channels
Omnivore supports retailers from their first marketplace through to high-volume, enterprise marketplace operations.
As your business grows, Omnivore can support:
- More marketplace channels
- Larger and more complex product catalogues
- Multiple brands and data sources
- ERP, OMS and PIM integrations
- Custom workflows and APIs
- Marketplace-specific rules and automation
- Enterprise reporting, compliance and operational visibility
Shopify Marketplace Connect can be a fit for Shopify merchants that want to sell on Amazon, eBay, Walmart US or Target Plus US while managing activity within Shopify.
Retailers with broader marketplace ambitions, local ANZ channel requirements or complex enterprise systems may benefit from a platform designed specifically for multichannel marketplace growth.
Customisations
Fast and flexible. If you have a specific requirement, we are more than happy to find a solution and often do custom work for our customers with unique needs.
Not available.
Data Optimisation
Becuase no two marketplaces are the same and all have slightly different requirements, Omnivore enables you to easily enhance your data through our time saving AI features.
- Generate bullet points, SEO keywords, titles and descriptions using our Generative AI tools.
- Edit images to meet marketplace requirements for example choose your hero image, change the background colour, crop, resize, add additional images
Not available.
Analytics
- Summary Dashboard – see all channels at a glance with inventory parity, sales and top 10 sellers
- Dashboard for each marketplace showing what is listed, what is not listed, sales and top 10 sellers for that marketplace
- Marketplace Status page – see exactly where each product is for sale (or not)
- Omnivore Analytics is an optional extra with detailed analytics across major channels.
Not available on Shopify Marketplace Connect
WHO IS SHOPIFY MARKETPLACE CONNECT?
Background
Shopify Marketplace Connect is Shopify’s marketplace integration app, formerly known as Codisto.
It allows Shopify merchants to connect their product catalogue to supported marketplaces and manage marketplace listings, inventory and orders from Shopify Admin.
Shopify Marketplace Connect currently supports Amazon, eBay, Walmart in the United States and Target Plus in the United States. New Etsy connections are not currently available.
TRY IT AND SEE FOR YOURSELF
5 Reasons to consider Omnivore
- Sell on more marketplaces
Access more than 40 global and local marketplace integrations, including channels relevant to Australian and New Zealand retailers. - Get help from marketplace specialists
Choose self-service setup or access assisted onboarding and support when you need it. - Build a strategy beyond Shopify
Connect marketplaces to Shopify, other ecommerce platforms, ERP, PIM, OMS, APIs and custom systems. - Scale without changing platforms
Start with one marketplace and continue using Omnivore as your catalogue, order volumes and channel strategy grow. - Manage marketplaces with greater control
Use marketplace-specific rules, product selection, listing management and automation while keeping your existing systems as the source of truth.
Shopify Marketplace Connect can be a useful starting point for Shopify retailers selling on a small number of supported marketplaces.
When you are ready to reach more customers, add local marketplaces or build a more sophisticated multichannel strategy, Omnivore gives you the marketplace choice, flexibility and support to grow.
Frequently Asked Questions
How is Omnivore different from Shopify Marketplace Connect?
Shopify Marketplace Connect is a Shopify app that connects Shopify stores to Amazon, eBay, Walmart US and Target Plus US.
Omnivore is a broader marketplace integration platform that connects retailers to more than 40 global and local marketplaces. Omnivore also supports other ecommerce platforms, custom integrations and enterprise systems such as ERP, PIM and OMS platforms.
Does Omnivore work with Shopify?
Yes. Omnivore connects directly with Shopify and Shopify Plus, allowing you to use your Shopify product data for marketplace listings, sync inventory and send marketplace orders back to Shopify for fulfilment.
Can I use Omnivore if I already have marketplace listings?
Yes. In many cases, Omnivore can link to or take over existing marketplace listings so you can retain important listing history and continue selling.
The exact process depends on the marketplace, your product identifiers and the structure of your existing listings.
Do I need to stop selling while switching to Omnivore?
Omnivore’s goal is to make the transition as seamless as possible and minimise disruption to your marketplace sales.
The exact process depends on the marketplaces you use, your existing connector and how your listings are configured.
Does Omnivore offer onboarding support?
Yes. Omnivore offers self-service setup resources as well as optional assisted onboarding with a Marketplace Specialist. Enterprise and custom integration support is also available.
How long does it take to get set up and running with Omnivore?
Anywhere from 1 day to 8 weeks depending on your ecommerce platform, your data and the number of marketplaces.
What services are included in pricing?
Your monthly subscription includes the software, all user logins, access to our Account Management and Support teams. Omnivore analytics is an optional add on for USD$49.95/month.