Omnivore vs Channel Advisor/Rithum
Multi channel software makes it easier to sell on multiple channels like your own online store, Amazon, eBay, Google and comparison shopping sites. How do you decide which software or integrator is best for you?
See how Omnivore compares to Channel Advisor/Rithum.
Top Reasons to go with Omnivore
Channel Advisor/Rithum
Support – Self Serve vs Managed Services
- Self serve of fully supported options available
- Account Management available for key Brands and high value customers
Omnivore’s goal is to give you the tools and support to enable your organisation to execute your Multi channel strategy.
If you require additional support such as responding to marketplace customer enquiries, content optimisation or managing price promotions on marketplaces we have a range of great partners who can help.
- No self-serve option available
- Managed services
Channel Advisor/Rithum’s goal is to do as much of the work for you as possible. However this comes at a price, and you may find that if you outsource too much your organisation won’t fully embrace a multi-channel strategy or know what to do.
Support
- Online Chat
- Screenshare/phone on request
- Emergency Support
- Priorty support for Enterprise customers
Our support team is available Monday to Friday 8am to 6pm with quick response times to ensure you receive the assistance you need at no extra cost
- Not available on their website, contact a rep to find out.
Pricing
- Transparent pricing
- Enterprise plans start from USD$199.95/month
We have a minimum monthly fee based on the number of orders or the % of sales – you choose what is best for you based on the value of the products you sell. It’s also tiered, so as your sales increase, the volume or % decreases.
- No transparency
- Contact a rep to request pricing
Pricing is calculated based on the number of marketplaces, users, specialized features, and other factors, making it a less cost-effective solution for brands that want to scale rapidly.
Onboarding
Our onboarding time is typically 1 to 8 weeks depending on your ecommerce platform/existing online store/PIM/ERP, your data setup/structure and the number of channels.
Onboarding time typically takes several months to onboard and build an integration
Expanding and adding new channels
You can click and add a new channel anytime
Dashboard to guide you through adding a new channel with all steps available – cross them off as they’re done.
Additional onboarding support available if you need it.
Once onboarded, adding new channels can be time-consuming and you actually pay per channel.
Customisations
Fast and flexible.
Data Source of Truth
Your existing ERP, PIM, Webstore etc.
We can connect and use any data source, we are not the source of truth, but you can change your data for each channel you sell on.
Channel Advisor/Rithum expect that your data is held in their platform and is the source of truth.
Scope of Platform
Focus on 3 key aspects:
Product listing
Inventory sync
Order syncing with your …
All in one.
Connecting to Omnivore
Self-Serve for some Online Stores
Connect in minutes using Apps for Shopify, BigCommerce, WooCommerce Magento and Maropost.
Fast, simple custom options available including using our APIs.
Available on request
Analytics
- Omnivore’s analytics is an optional extra, only pay for what you use.
- Included in your service
WHO IS RITHUM?
Background
Rithum, known as Channel Advisor until late 2023, is an e-commerce platform that helps online merchants sell products to customers online. Since Channel Advisor became Rithum many customers are looking for alternatives because of the significant costs of Rithum (Channel Advisor).
Omnivore was founded in 2012 by Ivan Logan as he recognised that Online Sellers, Brands and Retailers would want to sell on multiple channels and integrating with each channel separately wouldn’t be economically viable for most.
TRY IT AND SEE FOR YOURSELF
5 Reasons to consider Omnivore
- We are customer-centric in everything we do
- Flexibility for Online Sellers and Brands to implement and set up Omnivore using how to guides OR you can utilise our Onboarding Team with our premium onboarding service. We work closely with you via screenshare to set you up. No matter which option you choose, we have the right level of support that you need.
- No additional subscription to sell on another marketplace
- Agile development team that can respond to your unique requirements if you have them
- You already have a PIM or an ecommerce platform and just need the connection to marketplaces
Many retailers that use Shopify, BigCommerce, Magento, WooCommerce or Maropost/Neto consider Omnivore because of the set-up time and the ability to use existing systems.
Unlike Rithum/Channel Advisor you can use your existing ecommerce platform as your source of truth for your data. You can use your existing systems and processes to manage your product data, inventory management and order fulfilment then use Omnivore for your connection to sales channels and marketplaces like eBay, Amazon, and Google Shopping.
Frequently Asked Questions
How is Omnivore different to Channel Advisor?
We offer self serve as well as managed options. This enables us to provide multi channel software more cost effectively for Online Sellers and Brands.
Can I use my existing product and order feeds that we created for Channel Advisor/Rithum for Omnivore?
Yes, you can – use your existing product, inventory and order files that work for Channel Advisor/Rithum with Omnivore. We can set it up so that you can continue to use your feeds without making changes on your side.
Do I have to use the existing product and order feeds that we created for Channel Advisor/Rithum for Omnivore?
No, you don’t have to. If you want to make improvements to how you connect to marketplaces we have a number of options that can make it faster to create listings, update inventory and retrieve marketplace orders.
How easy is it to switch from Channel Advisor/Rithum to Omnivore?
Using your existing product/order feeds makes it easy to switch to Omnivore. Feedback from some of our customers who have switched were surprised at how easy it was. Some considerations that impact how easy it can be are your product data and the marketplaces you sell on so its best to check with us.
Will I have to stop selling on marketplaces to switch from Channel Advisor/Rithum to Omnivore?
Our aim is for you to be able to switch seamlessly so that you don’t have any downtime or lose orders. However, some retailers will need to put their marketplace account in holiday mode for a few hours when you switch. We do this at a time when its not busy to reduce impact on your store.
Will I have to end or remove listings on marketplaces when I switch from Channel Advisor/Rithum to Omnivore?
This depends on the marketplace. For example, in most cases if you have sales history on your eBay listings, Omnivore can ‘take over’ or sync up with your existing listing. On Amazon, we can connect to existing ASINs.
How long does it take to get set up and running with Omnivore?
Anywhere from 1 day to 8 weeks depending on your ecommerce platform, your data and the number of marketplaces.
What services are included in pricing?
Your monthly subscription includes the software, all user logins, access to our Account Management and Support teams. Omnivore analytics is an optional add on for USD$49.95/month.